30+
Shipped Titles
20+
Years Experience
AAA
All Platforms
About
Creative Art Director using agentic and generative AI. Decades of accountability for UI/UX, brand identity, and technical implementation in both real-time 3D engine and post-effects rendering workflows. Director-level contributor to 30 shipped software titles across all AAA console platforms — leading teams of 16 creatives, technical artists, programming engineers, and production across multiple titles, most on the NBA 2K franchise. Responsible for game branding, user interface experience, bold targeted strategies, and helping teams solve creative and technical implementations. Solid track record of mentorship, team building, consistency, and reducing friction on progress.
Achievements
- ▸ Led creative teams of 16+ across multiple AAA titles, including the NBA 2K franchise from 2K13 through 2K25.
- ▸ Designed and shipped the first fully diegetic Character Creation system in NBA 2K history — a back-of-box feature that set the visual bar for the franchise.
- ▸ Full end-to-end visual direction for NBA 2K23 Jordan Mode — era UI, parallax photo system, challenge UX, and Stars design.
- ▸ Pioneered integration of agentic and generative AI in creative workflows, from ideation through production.
- ▸ Expert in both real-time 3D engine and post-effects rendering workflows across console, mobile, and broadcast.
Skills
AI & Development
- • Agentic & Generative AI
- • CLI / IDE Prompt Engineering
- • Technical Implementation
Creative Direction
- • Creative Art Direction
- • UI/UX Design
- • Brand Identity
Design & Branding
- • Logo & Typography
- • Marketing & Strategy
- • Rapid Prototyping
Technical
- • UX Wireframing
- • Motion Graphics
- • Real-time 3D Workflows
- • Unreal Engine
- • Videography & Editing
Tools
Education
California State University East Bay
Hayward, CA · 2002–2004
BA in Digital Multimedia and Design
Maya Certification · Award for Best 3D Modeling · 3D Special Imaging FX Program
Contact