LEGO 2K Drive required a brand system that could span across physical environments, digital interfaces, and marketing collateral. We leveraged the modularity of LEGO bricks to create a "building block" design language for the core UI and race presentation elements.
01 — UI Art Workflows & UE4 Integration
02 — Kinetic Race HUD In-Engine
From the primary logo to the smallest dashboard icon, every element was designed with a "toy-box" mentality. This ensured that the game felt tactile and cohesive, bridge the gap between a digital racing simulator and the physical joy of building with LEGO.