Creative Direction
Visual Strategy.
Guiding brands through visual evolution with bold art direction and strategic narrative.
01
NBA 2K19
First fully diegetic character creation in 2K history — built and shipped end-to-end.
02
NBA 2K25
Community Day identity and in-game presentation toolkit.
03
NBA 2K24
Bootup sequence visuals and UI motion studies.
04
LEGO 2K Drive
Logo system and race branding explorations.
05
NBA 2K15
Styleboard direction and visual language exploration.
06
XCOM
Tactical HUD layout studies and on-screen telemetry.
