The Create-A-Player FTUE is the first thing a new NBA 2K player touches. Every decision made in this flow — body type, position, play style — shapes the next 80+ hours of their game. The design had to feel effortless.
01 — Create-A-Player Flow — In-Engine Capture
The original CAP flow spread character creation across dozens of disconnected screens. Players frequently bounced between body sliders, archetype trees, and cosmetic options with no clear sense of progress or consequence. We restructured the entire information architecture around a single guiding question: who do you want to be?
The new flow consolidated attribute selection, physical build, and skill priorities into three focused chapters — each with clear visual feedback. A persistent "player card" preview updated in real-time, giving players an immediate read on how choices were translating to their on-court identity.
02 — Flow Architecture & Wireframes
Early wireframes mapped the decision tree at scale — every branching path, every optional step, every recovery route for players who wanted to skip defaults and tune manually. The wireframe layer served as the contract between design and engineering, keeping the scope locked during production.
03 — Jordan Challenge Integration
04 — User Flow Diagram
The Jordan Challenge FTUE required a contextual variant — players entering through MJ's legacy storyline needed a narrative-first onboarding that felt ceremonial rather than functional. The underlying system was the same, but the framing, pacing, and visual tone were entirely re-skinned for that context.
The redesigned FTUE shipped across all platforms, reducing drop-off during initial character creation and earning positive callouts in multiple launch-window reviews for its clarity and pace.